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9th INSME Annual Meeting - 2013

Training Agenda

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INSME-İZKA-UNCTAD International Training
“Key-resources for profitable growth: how to strategically access and co-develop economic assets for the benefit of SMEs”

on a fee basis - see details in this page


Hilton Conference Center – Izmir/Turkey
Friday 24th of May 2013

 

Background

It is widely recognized that both on developed and in developing countries, SMEs play a vital role in fuelling the economic growth, providing flexibility and promoting employment. By its nature, SMEs are very heterogeneous and can include any kind of company - from the small hairdresser to high technology firms. As reflected by its title, this training workshop will focus on “how to strategically access and co-develop economic assets for the benefit of SMEs”.

Innovation is considered as a critical factor in enhancing an enterprise, region or nation competitiveness. The pressure to constantly innovative is felt more by knowledge-based enterprises, including SMEs, due to rapid technological change and shortening product and process life cycles. All companies have to accept the inevitable challenge of coping with and excelling in technological innovation as a means of remaining competitive.

To overcome above mentioned challenges, national Governments have pursued planning in innovation policies to improve their nation’s growth. Taking into consideration that the definition includes not only technical innovations, but also organizational and managerial innovations, new markets, new sources of supply, financial innovations, and new combinations, we believe that any type of SMEs, both the knowledge-based and the traditional SMEs, will have opportunity to make better use of their own innovation eco-systems to improve their performance. In fact, there is much value that can be harvested from the eco-system partners.

In this training session, participants learn who the eco-system players are, what they offer to SMEs and how SMEs can work with chosen partners to co-develop new products and services. SMEs in need of funding for venture growth or seed financing will earn specific approaches to obtain venture funding. In addition, SMEs will learn how to protect their own IP as well as commercialize outside IP for sustained business growth.

 

Objectives

The 2013 INSME-IZKA-UNCTAD Training Workshop on “Key-resources for profitable Growth” is looking at all elements that are crucial in the conceptualization, planning, establishment and management of SMEs. The workshop will upgrade the capacity of SME managers to adapt their management to be successful in the innovation eco-system.

 

Method

This training workshop is designed to be an interactive one. Comments and questions of the participant will be an important part of the workshop. The four sessions include frontal learning as well as group work and an interesting wrap-up session at the end of the training. The experts will also facilitate group discussions among the participants that will enjoy working in a very interactive Q&A environment, enriched by expert analysis and experience.

 

Agenda

09:00
09:30

Registration

09:30
09:45

Opening and Introduction

Hale KAYALIOĞLU, Expert, İZKA
Christin PFEIFFER, Secretary General, INSME

09:45
11:15

Module 1: How to clearly and convincingly present to early stage investors a business proposition in a few minutes knowing that entrepreneurs and investors have different views and interests.

Mr. Andrea DI ANSELMO – Vice-President, META Group, Slovenia/Italy - INSME Board Member

The session will introduce an international coaching programme for intermediaries involved in start-up support on how to better present a business proposition to risk capital investors including: the key points that risk capital investors (business angels and seed fund managers) need to understand about a business idea; the evaluation criteria that risk capital investors use for assessing the potential of a business idea; how to prepare the business idea presentation; tips for successfully present the business idea to risk capital investors.

11:15
11:30

Coffee break

11:30
13:00

Module 2: Protection and valorization of innovation: cost-effective strategies and best practices for a profitable IP asset management .

Mr. Elio DE TULLIO – Managing Director, De Tullio & Partners, Italy - INSME Member

Intellectual property rights are a crucial factor for intermediaries’ knowledge and SMEs’ competiveness and commercial expansion. This training session will show what steps must be taken by businesses to protect their innovation and creativity and how intellectual property rights can be considered a vital part of innovative products’ value chain, in relation to which adequate and cost-effective strategies of protection and enhancement of the value must be adopted. Moreover, it will give intermediaries and SMEs the basic tools to recognise potentially protectable innovation, to evaluate the inherent patentability of the same, to know and use basic patent databases and search engines, to carry out preliminary searches and investigate the state of art and the novelty of possible patents. Finally, it will offer basic tools and practical hints – even displaying best practices and case studies - about how to manage intellectual property rights, how to enforce those rights at international level, which legal and technical tools could be used in order to correctly monitor and verify those rights, how to develop a proper strategy of exploitation and valorization of IP rights through private investors and venture capitals.

13:00
14:00

Lunch & Networking

14:00
15:00

Module 3: How to create conducive eco-systems for entrepreneurship and creative enterprises.

Ms. Fulvia FARINELLI –  Enterprise Development Branch, Division on Investment and Enterprise, UNCTAD/Switzerland – INSME Member

Entrepreneurship is vital for economic growth and development. The creation of new business entities generates value added, fiscal revenues, employment and innovation, and is an essential ingredient for the development of a vibrant SME sector. This module will review good practices in entrepreneurship development, propose checklists of suggested policy options and recommended actions, and discuss methods for monitoring and evaluation. It will also show how fostering an entrepreneurial culture that positively values entrepreneurs and entrepreneurship is a key determinant of economic success and it is also a crucial factor to overcome the culture of dependency – either from governments or aid donors.

15:00
15:15

Coffee break

15:15
17:15

Module 4: Best practices for SMEs to co-develop products and services with eco-system partners.

Mr. Hamsa THOTA – President, Innovation Business Development/USA – INSME Member

SMEs can achieve profitable, top line growth by co-developing products and services with ecosystem partners. This module focuses on five key activities in co-development such as the co-ideation, co-creation, co-design, co-opetition and customer driven innovation. Following the introduction of each activity and discussion of proven practices by the trainer, participants will engage in small group discussions to share knowledge about the governance of each activity in SMEs and implementation of co-development activities with partners, suppliers and customers. Each small group captures its ideas for improvement in SMEs to co-develop products and services with ecosystem partners, and makes a brief presentation.

17:15
17:30

Closing ceremony
Certificates of attendance